Our vision is to build America's most trusted source of financial knowledge. We operate as an independent company with no affiliations, sponsorships, or financial arrangements with any financial institutions.
Kindros is a pure financial knowledge platform. We don't sell financial products, ads, or data. We promise to provide people with a safe place to learn how to make good financial decisions and take control of their financial lives.
The name Kindros is a combination of the word “kindred” (a group of related individuals…like a family) and the word “logos” (the Greek word for logic or reason).
Public Benefit Corporation
Kindros is a Massachusetts public benefit corporation. This unique form of governance allows us to focus on creating lasting economic and social value, while building a sustainable organization.
The non-profit B-Labs provides the following comparison of traditional companies and public benefit companies:
"Directors of traditional for-profit companies must maximize the financial returns to shareholders. This single focus is called shareholder primacy. This inflexible legal framework does not accommodate for-profit entities whose mission and impact is central to their business model.
Public benefit corporation status allows corporations to opt-out of shareholder primacy and opt-into stakeholder governance. With stakeholder governance, a company is required to take into consideration anyone that is materially affected by that company’s decision-making, like workers, customers, local communities, wider society and the environment.
A benefit corporation is a traditional corporation with modified obligations, committing it to higher standards of purpose, accountability and transparency"
Kindros is aligned with the
United Nations Sustainable Development Goals
The United Nations created the Sustainable Development Goals (SDGs), also known as the Global Goals as "a universal call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity."
There are 17 U.N. global goals and Kindros is aligned with 4 of them. We provide quality education, improve gender equality, and help reduce inequalities through our financial education program. And our technology platform provides organizations with cloud-based infrastructure that enables low-cost online education.
A Note from Our Founder
The basic idea for Kindros emerged from my experience as a first-generation college student and subsequent journey through my professional career. But it’s my family background that truly shaped my thinking on the need to develop a source of unbiased financial knowledge.
Thankfully both my parents developed a strong commitment to making good financial choices, living below their means, and saving for the future. Their habits and life lessons combined with my educational and professional experience led me to develop Kindros, an unbiased financial knowledge platform designed to help people take control of their financial lives.
Since we started building Kindros, we’ve incorporated tons of great feedback from hundreds of students, teachers, community leaders, family, friends, and financial experts. As a result of everyone’s input, Kindros is a much better platform. We intend to continue to enhance Kindros based directly on the ideas generated by the Kindros community. Thank you all!