Kindros is Different
Kindros is different because it's a pure source of unbiased financial knowledge built from the bottom up to provide people with a safe place to learn about personal finance.
For many people, it can be challenging to recognize the difference between true financial education and financial marketing. The following finding from the U.S. Consumer Financial Protection Board highlights the problem: “The financial services industry spends approximately $17 billion annually marketing consumer financial products and services... and about $31 million to provide financial education directly to consumers. The disparity in spending between education and marketing...makes it difficult for consumers to find objective information.”
What this means is that it's hard for people to know what to trust. So much financial education is really provided as a way to sell people financial products, or to get them to click on an advertisement, or perhaps to sell their information to someone else. The industry calls this "lead generation" by the way and what may appear to be a free source of financial education is really just click bait to get someone to buy something.
Kindros by design will never sell financial products, advertisements, or user data....never. Our mission is to represent the individual people and organizations that are part of the Kindros community.
Unbiased Financial Knowledge
Kindros is a pure financial knowledge platform. We don't sell financial products, ads, or data. We promise to provide people with a safe place to learn how to make good financial decisions and take control of their financial lives.
Many financial education programs are really marketing machines for financial service companies. What this means is that the companies providing "financial education" are really trying to sell you financial products, or sell your personal information to financial service companies.
At a minimum, this creates bias in the educational content that may cause the user to take action that is not in their interest.
Examples of Financial Bias
Below are some examples of financial bias. All the information provided was taken directly from each company's own website.
"Working with more than 850 of the largest financial institutions in the world has given EVERFI a firsthand look at what's working and what isn't."
"See how borrowing on margin can allow you to acquire more shares than you could on a cash-only basis.
Mint could "present users with financial offer that yielded the highest commission"
"We may implement third-party advertising or other content on the Site that may use clear GIFs or other form of web beacons, which allow third-party content on the Site."
"Bankrate may be compensated in exchange for placement of sponsored products and services, or by you clicking on certain links..."
"The premise of our service is to provide value to both consumers and advertisers equally by using advertising revenues to subsidize credit scores, and then matching offers to users based on their credit profile."
"Featured individuals are actors or paid spokespeople and not clients of Personal Capital Corporation, a wholly owned subsidiary of Empower company.