Unbiased Financial Knowledge

Kindros is a pure financial knowledge platform. We don't sell financial products, ads, or data. We promise to provide people with a safe place to learn how to make good financial decisions and take control of their financial lives.


Many financial education programs are really marketing machines for financial service companies. What this means is that the companies providing "financial education" are really trying to sell you financial products, or sell your personal information to financial service companies.


At a minimum, this creates bias in the educational content that may cause the user to take action that is not in their interest. 

Examples of Financial Bias

Below are some examples of financial bias. All the information provided was taken directly from each company's own website.



"Working with more than 850 of the largest financial institutions in the world has given EVERFI a firsthand look at what's working and what isn't."



"See how borrowing on margin can allow you to acquire more shares than you could on a cash-only basis.



Mint could "present users with financial offer that yielded the highest commission"


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"We may implement third-party advertising or other content on the Site that may use clear GIFs or other form of web beacons, which allow third-party content on the Site."



"Bankrate may be compensated in exchange for placement of sponsored products and services, or by you clicking on certain links..."


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"The premise of our service is to provide value to both consumers and advertisers equally by using advertising revenues to subsidize credit scores, and then matching offers to users based on their credit profile."


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"Featured individuals are actors or paid spokespeople and not clients of Personal Capital Corporation, a wholly owned subsidiary of Empower company.